Tuesday, May 12, 2015

Conclusion


    Hershey's is a well known international chocolate candy brand. Through out the years Hershey's has grown and expanded with 80 different brands sold all over the world. Hershey's has been in business for over 120 years while generating over 7.1 billion in annual revenues. They continue to build its competitive advantage in north America as well as expanding its portfolio beyond confectionary.


    Nestle has been in business for over 140 years and started out as a condensed milk brand. Over the years the company grew and expanded with over 2,000 brands globally. Nestle operates in over 197 countries with 91.6 billion in sales in 2014. The company places a lot of focus on its research and development with 31 facilities around the world. They continually strive to make their products not only taste better but also provide healthier choices for their customers.


    Nestle CEO Paul Bulcker recently wrote an article for the World Economic Forum addressing how the global food system has transformed over time. Due to the significant rise in population over the past 150 years the demand for edible food supply has been a challenge most notably the persistence of hunger worldwide. Bulcker stated that Nestle’s approach is to seek framework for farmer livelihood and community development as well as generating higher and more reliable income for farmers. In taking that approach they hope to ensure farming remains attractive for the next generations to come.




    Nestle’s advantages over Hershey's include its unmatched product and brand portfolio, research and development capability, and its geographic presence. Nestle continues to grow and diverse itself as a company and provide nutrition, health and wellness to its consumers.  As Hershey's continues to grow Nestle has already proven to be one of the wealthiest international companies on the market.            

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